Tekla Evelina Severin

Insta-inspiration: The Colours of Tekla Evelina Severin

Trained as an interior architect, Tekla Evelina Severin has created an impressive body of work across the disciplines of art direction, set design and photography. She uses her Instagram to share projects she has been working on and colourful architectural details that she spots in her native Stockholm and elsewhere – and so far has amassed over 80,000 followers. A quick look reveals why – her feed is a treasure trove of quirky colour palettes, witty visual notes and images that draw in fashion, formalism and, yes, fun.

Tekla Evelina Severin

The influence of her BA in interior architecture & furniture design from Konstfack University Collage of Arts, Crafts and Design is clear in her work. Collaborating with photographers and emerging brands reveal crisp lines and close angles that highlight form and colour, making a familiar space like a stairwell into an exciting abstract.

Tekla Evelina Severin

Tekla Evelina Severin

Another delight is the shots featuring Tekla herself. Far from the cliched, self-reverential selfies that Instagram is famous for, her occasional appearances on her own feed show her fleetingly or half-hidden, part of a colour composition that adds the extra element of bite.

Tekla Evelina Severin

Tekla Evelina Severin

Even when teaming up to work with like-minded brands – for example the clothing label Bright Volumes – Tekla’s work remains fascinated with architectural colour and shape. It was taking to Instagram in 2012 that gave Tekla the confidence and freedom to leave the interior architecture job and go freelance, creating her own images and colour combinations.


Tekla Evelina Severin

Tekla Evelina Severin

She happily admits to being a lifelong colour obsessive. “I remember having a pink broadloom carpet in my bedroom when I was six,” she told Oak magazine recently. “It got bubblegum on it, and when my parents said they were going to throw it away, I just lay on it and cried.” Her strong attachment to pink clearly hasn’t faded over the years, arguably making her tastes perfect for the current moment on Instagram. “I don’t think there are any rules at all,” she told AnOther magazine on her approach to colour. “I’m always searching for new and interesting combinations. My latest find is some kind of hazelnut brown and lavender-ice blue, combined together. Pink and red will always be my favourite.”

Tekla Evelina Severin

See more of Tekla’s work at her website.



Ros Anderson

About

Ros Anderson is an interiors journalist and blogger who has worked for The Guardian, Elle Decoration, Ideal Home and many more. In 2009 she co-founded cult interiors blog My Friend's House with Jill Macnair, as a place to write about design in a more honest, spontaneous and humorous way.


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