Paper wizards G . F Smith have begun an ambitious project asking, ‘What’s your favourite colour?’ after identifying the question as one largely abandoned after childhood. With support from design consultancy Made Thought and Hull City of Culture 2017 they are inviting you, me and the world to contribute a favourite shade to gather insights about current attitudes towards colour from a broad demographic, while also finding a winning shade to add to their Colorplan paper collection – this will be named after the person who selected it. Colorplan was introduced in 1936 and now incorporates 50 shades, many of which nod to cultural moods to colour at various periods – ‘Bagdad Brown’ from the years between world wars, ‘Mandarin’ from 1960s psychedelic Britain and ‘Stone’ from the nature-loving 1970s backlash against it to name a few.
Todays tastes are already emerging through the project, which began last month. “Pinks, teals, greens, reds and blues are all gunning for top spot,” says John Haslam, Joint Managing Director at G . F Smith, whose own submission is “bright, vibrant, sun filled green.”
Helping to kick start the the project, a selection of colour-loving tastemakers were asked to make their submissions – and as you can see below, some were more specific than others…
Bethan Laura Wood – Bubble Wrap Green
Camille Walala – Yves Klein Blue
Johnny Coca – Red
Richard Woods – Green
Osman Yousefzada – Hot Pink
Bompas and Parr – Teal and Slime Green
The project ends in March with the winning colour to be announced in July at an exhibition in G . F Smith’s home city of Hull, being held as part of the City of Culture 2017 celebrations. As to how the decision will be reached? It sounds complex but fair! “The colour group that most people select will be the starting point, then at the centre of that group there will be a tonal range. Right in the centre of the range there will many very similar tones that the largest group of collaborators selected. In the centre of this will be the World’s Favourite Colour,” explains John.
So go on, what will you choose? Take part in the project here.