Finally, the discussion is closed. The answer to the question of what is the world’s favourite colour has been definitively answered – and revealed as part of an exhibition, Paper City Hull, this summer. The 2017 City of Culture hosted a project with local paper manufacturer GF Smith to find out what colour set most hearts aflame. The results were achieved via an online poll, which let users move a cursor over an infinite spectrum of shades, before selecting the one which appealed to them most.
The winning colour was collated from the verdicts of 30,000 participants across 100 countries, with one specific hue selected as the closest to the consensus results. The specific shade was one that had been selected by Annie Marrs, a UNESCO worker from Dundee. She said that the blue-green colour she picked reminded her of the colour of the River Tay, which runs through her hometown. It has been named as Marrs Green in her honour, and will be available as part of GF Smith’s paper range.
Analysing the colour, Joa Studholme, International Colour at Farrow & Ball, said, “The appeal of this colour comes from its complex nature – it can not really be categorised as green or as blue. This very uncertainty is what makes if feel comfortable and reassuring while still having a contemporary feel”
Paper City Hull runs until 9 July 2017 at various venues in Hull.