5 florists to follow on Instagram

We all need some help getting through winter. Cold days, long nights and less time outdoors can easily push one of decorating’s easiest tricks to the back of our minds – that of brightening up the home with flowers. However today’s generation of online artisan florists are using Instagram to share images of their work throughout every season, and they make a great source of inspiration, whether it’s for unusual flowers for the winter months, tips for styling Christmas foliage or dining tables, or just a reminder that the sun will come out again, here are five of our favourites to follow to see you through to spring…


Image from Swallows and Damsons

Anna Potter (@swallowsanddamsons) runs florist Swallows And Damsons, and her Instagram proves that floral arrangements are not a summer-only concern. Anna’s beautiful arrangements have strong echoes of the Dutch Master paintings of flowers from the 17th century, focusing not just on the detail of the flowers close up but also styling them next to other autumnal produce like squashes, pumpkins and figs. As well as the gorgeous still-life images, you also get to see behind the scenes shots of her gorgeous Sheffield store.

Amy Merrick

Image by Amy Merrick

Brooklyn-based Amy Merrick (@amy_merrick) is a florist, stylist and writer who has captured the modern approach to flowers at home perfectly, with her understated, ungroomed images and installations. Working with what is to hand (the above wreath was made with compost scraps from the world-famous gardens at Great Dixter), Amy’s style is alluringly relaxed. Many of the images on her feed are taken at her country cabin on a lake, the perfect rustic backdrop for her inspiring work.

florist's shop

Image by Achillea Flowers

Get a close-up glimpse into a working florists with the Instagram feed of Achillea Flowers (@achilleaflowers). Based in north London this busy florists shares pictures from markets, weddings and events and the inside of their delightfully cute and quirky shop, full to bursting with the latest blooms. Also a great place to find out about their ongoing programme of workshops, covering everything Christmas wreath-making to creative table decoration.


Image from Charlie McCormick

Enjoy the fruits and beauty of an English cottage garden – and yes, at this time of year that means pictures of misty mornings and frosty footpaths. Charlie McCormick (@mccormickcharlie) splits his time between his gardens in London and Dorset and shares beautifully romantic and very English images of the year-round life of his plots, as well as displays, installations and other projects on his Instagram feed.


Image by Aesme Flowers

Sisters Alex and Jess are the people behind Aesme Flowers (@aesmeflowers), a florist shop that runs workshops and classes throughout the year as well as doing flowers for weddings and numerous other events. The pair are firm believers in using as much from their own cutting garden as possible, and their Instagram feed reflects their commitment to styling the appropriate flowers for each season – we also recommend their blog, not just for lovely images, but for smart and sympathetic writing about flowers too.

Ros Anderson


Ros Anderson is an interiors journalist and blogger who has worked for The Guardian, Elle Decoration, Ideal Home and many more. In 2009 she co-founded cult interiors blog My Friend's House with Jill Macnair, as a place to write about design in a more honest, spontaneous and humorous way.

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