Meet The Designer: Alison Victoria

Alison Victoria

Alison Victoria

Alison Victoria is currently the host of DIY Network’s ‘Kitchen Crashers’ as well as being a celebrated interior designer in her own right. Splitting her time between her home town of Chicago and adopted city  of Las Vegas, Alison headed up the $160 million expansion and refurbishment of the  Silverton Casino Hotel, before winning a ‘Rising Stars of Business’ award from the Las Vegas Business Press in 2011. Alison took some time out to speak to The Chromologist about her own personal style and what a perfect day in Chicago looks like…

Meet The Designer: Alison Victoria

How would you describe your personal style and is it reflected in the spaces you design?

TC: How would you describe Chicago’s style?

AV: Urban eclectic. It’s consistent, it’s clean and it’s timeless.

What’s your favourite neighbourhood in the city and why?

Lincoln Park. It has a certain class and appeal for all ages. Whether you’re 21 and with room-mates or your married with children, this neighbourhood has it all! I love how quaint it is without being too pretentious. It’s a small town feel in a big city and the shopping is amazing!

Tell us about your perfect day in Chicago.

I would wake up late, take my dogs on a walk in Wicker Park during the farmers market and then hit up brunch with my girlfriends at the Bongo Room. We would go shopping at Intermix, stop into my favourite vintage store, Store B, for some fun finds and then go home to watch movies on the couch with my pups.

Chicago city view

Chicago city view (Korwel Photography)

Chicago town house

Chicago town house

You went to school and began your career in Las Vegas where you worked on exciting hotel and resort projects. Tell us about the different experience in designing for residential v. hospitality projects.

It’s two different worlds and totally different experiences as a designer. Residential design is so intimate. You become engrained in the fabric of your clients lives. You’re making their house a home and becoming part of the family at the same time. Hospitality is more corporate and more calculated. It doesn’t have the personal touch that working with home-owners does. You have a budget from their cap ex, they have certain expectations, you have certain obligations and you’re trying to appeal to the masses vs satisfying a single family.

You’ve crashed a lot of kitchens as a host on the DIY Network, what makes a great kitchen design?

Space planning is everything when it comes to kitchen design. The “perfect triangle” really does make all the difference when it comes to function. The triangle is the alignment of your sink, refrigerator and your stove-top and making sure it forms a triangle of sorts. Once you have that down everything else is form and aesthetic appeal.

Besides the kitchen, what’s your favourite space to design?

I can’t. Even before the show, my favourite space to design was the kitchen. That’s why I pitched the idea to the network. The kitchen is the hub of the home, it’s the space we spend most of our time and it’s the room that matters the most.

What project are you most proud of?

The Silverton Resort Casino in Las Vegas. It was my first large-scale hospitality project, and I was beyond intimidated. It was such a learning experience and was overall the most challenging and most satisfying job yet.”

How would you describe your personal style and is it reflected in the spaces you design?

Vintage, modern and eclectic. I love mixing old and new, high and low and making sure it’s easy to wear and versatile. I always find myself going right from crashing to an event or to dinner so I try to make sure what I wear is easy to transition from day to night

You’ve designed homes, your own furniture lines, hosted national television shows, what’s next for you?

I just don’t want to stop. I love what I do and I never want it to end. The show could go away tomorrow, but my passion and drive never will, so I make sure to dabble in anything and everything design. I’m looking forward to taking my LookBook to the next level, designing my own cabinet hardware and taking time to enjoy the ride. I’m just trying to take it all in and to never forget what’s truly important… Family and friends to enjoy the ride with.

Alison recently created her ‘City Palette’ – the colours of Chicago in a single image. Read more about this over on her blog

Alison Victoria Chicago City Palette

Alison Victoria Chicago City Palette



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The Chromologist is a colour whisperer. He understands and knows them better than they know themselves, translating their pleas to be used beautifully for humankind. It's unknown from whence he came. Some say the fraction of space between a prism and a spectrum, others say he toiled in the fabled colour mines of Svalbard for years untold, deep underground, speaking only to the reds and blues, cerises and aquas, bronze and golds...


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