Trained as an interior architect, Tekla Evelina Severin has created an impressive body of work across the disciplines of art direction, set design and photography. She uses her Instagram to share projects she has been working on and colourful architectural details that she spots in her native Stockholm and elsewhere – and so far has amassed over 80,000 followers. A quick look reveals why – her feed is a treasure trove of quirky colour palettes, witty visual notes and images that draw in fashion, formalism and, yes, fun.
The influence of her BA in interior architecture & furniture design from Konstfack University Collage of Arts, Crafts and Design is clear in her work. Collaborating with photographers and emerging brands reveal crisp lines and close angles that highlight form and colour, making a familiar space like a stairwell into an exciting abstract.
Another delight is the shots featuring Tekla herself. Far from the cliched, self-reverential selfies that Instagram is famous for, her occasional appearances on her own feed show her fleetingly or half-hidden, part of a colour composition that adds the extra element of bite.
Even when teaming up to work with like-minded brands – for example the clothing label Bright Volumes – Tekla’s work remains fascinated with architectural colour and shape. It was taking to Instagram in 2012 that gave Tekla the confidence and freedom to leave the interior architecture job and go freelance, creating her own images and colour combinations.
She happily admits to being a lifelong colour obsessive. “I remember having a pink broadloom carpet in my bedroom when I was six,” she told Oak magazine recently. “It got bubblegum on it, and when my parents said they were going to throw it away, I just lay on it and cried.” Her strong attachment to pink clearly hasn’t faded over the years, arguably making her tastes perfect for the current moment on Instagram. “I don’t think there are any rules at all,” she told AnOther magazine on her approach to colour. “I’m always searching for new and interesting combinations. My latest find is some kind of hazelnut brown and lavender-ice blue, combined together. Pink and red will always be my favourite.”
See more of Tekla’s work at her website.