How This Lady is Making Children’s Doodles Into Colourful Toys

If you are a parent who is thinking of decorating your child’s bedroom or playroom, you’ll no doubt be met with indignant pleas to paint the walls in radical shades or with wild patterns that you know your little one will have grown out of no sooner than you put down the paint brush!

So, if you want to stick to a more neutral scheme that will grow with your child and can be easily adapted and updated to include changing fashions and moods, why not compromise by letting your child design their very own colourful soft toy for the perfect finishing touch?!

Doodlie Softie’s is a business run by a lady called Emese Varaljai from her home in Budapest. Emese had originally started making soft toys based on children’s doodles and drawings for her own family and friends. However, the demand for these beautifully personal accessories grew and so Doodlie Softie was born.

Emese says, “I think children’s imagination is fascinating and I’m happy to be able to make drawings come alive.”

Wall painted in Slipper Satin by Farrow & Ball

Wall painted in Slipper Satin by Farrow & Ball


Here are a few of our favourite Doodlie Softie’s!

1. The Dibb

A rather cute white mouse that is freckled with brightly coloured spots and looks like he’s partial to a slice or two of cheese!

"The Dibb" by Doodlie Softie

“The Dibb” by Doodlie Softie


2. Bird

A brilliant exotic jade green bird who looks like he’s just flown in from a far and distant land.


Bird Doodlie Softie

Bird Doodlie Softie

"Bird" by Doodlie Softie

“Bird” by Doodlie Softie


3. Rainbow Cat

A wonderfully colourful stripey cat who wouldn’t be complete with out his curly tail!


"Rainbow Cat" by Doodlie Softie

“Rainbow Cat” by Doodlie Softie





The Chromologist


The Chromologist is a colour whisperer. He understands and knows them better than they know themselves, translating their pleas to be used beautifully for humankind. It's unknown from whence he came. Some say the fraction of space between a prism and a spectrum, others say he toiled in the fabled colour mines of Svalbard for years untold, deep underground, speaking only to the reds and blues, cerises and aquas, bronze and golds...

The Chromologist 2019 | Farrow & Ball

The Chromologist