Meet The Editor: Victoria Smith of SF Girl by Bay


Victoria Smith sfgirlbybay

Victoria Smith sfgirlbybay

Victoria Smith is editor of SFGirlbyBay, one of the West Coast’s leading interior design blogs, featuring new product reviews, shopping tips, including art, photography and design resources, as well as home entertaining and lifestyle stories. Known for representing ‘bohemian modern style’ and for showcasing new designers and artists as well as products and trends, sfgirlbybay was started in 2006.

SFGirlbyBay Editor Victoria Smith has a  journalism major with an advanced arts degree in interior design. She has also worked as a freelance art buyer and stylist producing photo shoots for advertising agencies and designers on accounts including high profile publications such as Domino, Architectural Digest, House & Garden, Gourmet and Bon Appetít.

Following her recent work with Farrow & Ball to create a San Francisco themed colour palette (see below), The Chromologist caught up with Victoria to find out about her personal style and home town of San Francisco.

City Palettes San Francisco

City Palettes San Francisco

TC: What are three words to describe your personal style?

VS: Eclectic, bohemian, vintage-modern.

What room in a house do you fantasize about decorating most?

Probably the living room – there’s endless possibilities.

Your blog covers everything from home design, to style and fashion, to food. What does it take for something to really grab your attention?

I think when something is truly unique and not seen before, I just go ‘wow’ over it. Unexpected pairings catch my eye.

If you could invite any three people over for dinner, who would they be and why?

Bill Murray because he’s so irreverent, John Stewart because he’s brilliant, and Diane Keaton because she’s my aesthetic idol.

Your new series, ‘Dream House’ takes us along with you as you’re house-hunting. What’s the most important thing you look for in a new home?

I think a house with good bones — Los Angeles has three major forms of architecture – Spanish, Craftsman and Mid-century Modern. I’ll take any one of those as long as there’s great light, and a lovely little outdoor space.

What do you consider to be the hidden gem(s) of San Francisco?

Fort Funston is gorgeous for a hike along the coastline. Stunning views, and wide open beaches.

If you only had one day left to spend in San Francisco, where would you go and what would you do?

I’d probably get up early, walk my dog at Fort Funston, then breakfast at Outerlands. Then a long urban hike around the city. I’d probably eat all my favorite foods including Dynamo Donuts, Bi-Rite Ice Cream, and tacos in the Mission. Then a long nap in Dolores Park followed by dinner at Zuni. Maybe finish off with a drink at the Top of The Mark for one last long look.

You’re a self-confessed “flea market queen”, what is your favourite market in San Francisco?

The Alameda Flea Market is huge, and wonderful.

How would you describe San Francisco’s atmosphere and style?

San Francisco is anything goes – you can be completely yourself here. Any style is perfectly acceptable!

What 2014 trend are you happy to abandon in 2015?

I’m pretty much over chevron patterns and strictly black and white interiors.

You can find SF Girl by Bay here

The Chromologist


The Chromologist is a colour whisperer. He understands and knows them better than they know themselves, translating their pleas to be used beautifully for humankind. It's unknown from whence he came. Some say the fraction of space between a prism and a spectrum, others say he toiled in the fabled colour mines of Svalbard for years untold, deep underground, speaking only to the reds and blues, cerises and aquas, bronze and golds...

The Chromologist 2019 | Farrow & Ball

The Chromologist